Years building software
From enterprise foundations to modern AI-assisted products.
Career impact
Experience you can measure.
Two decades of hands-on delivery across enterprise platforms, product teams, cloud systems, marketing technology, and applied AI.
Client sites supported
A replicated web and CMS platform built for global scale.
Audience growth enabled
Marketing attribution and Salesforce-connected customer journeys.
Person product team led
Design and engineering aligned around a shared delivery system.
Selected work
The thinking behind the build.
Selected systems spanning enterprise scale, measurable growth, applied AI, and product engineering—along with the decisions and outcomes behind each build.
Scroll through the decisions
01
Enterprise platform and growth
John Maxwell Digital Platform
Lead applications architect · Director of technology
A multi-year platform transformation connecting 20,000+ personalized client sites, learning experiences, marketing attribution, and Salesforce-powered operations.
- Challenge
- A global leadership organization needed to serve thousands of independent professionals while connecting personalized web experiences, learning content, marketing journeys, and internal sales operations.
- Key decision
- Build a replicated website and CMS platform around shared services, connect the customer journey to Salesforce, and progressively move infrastructure from physical servers to cloud-hosted systems.
- Outcome
- The platform supported more than 20,000 client sites, while the connected marketing system helped grow the opt-in audience from roughly 90,000 to more than 800,000.
20K+Client sites supported
8.9×Audience growth
8+ yrsPlatform leadership
02
Real-time fintech
LiveBTCNow
Product strategy · Architecture · Full-stack engineering
A focused Bitcoin intelligence product combining live market data, interactive price charts, and AI-assisted financial insights.
- Challenge
- Market data is abundant but fragmented. The product needed to turn constantly changing signals into an interface that feels immediate, trustworthy, and easy to scan.
- Key decision
- Separate the live market-data layer from AI interpretation, then design the interface around progressive disclosure: price first, context second, deeper analysis on demand.
- Outcome
- A fast, focused decision-support experience that makes live conditions and longer-term signals readable in one place.
LiveMarket data
AIContext layer
1 viewDecision surface
03
AI consumer product
QuickMealPlan
Product design · AI workflow · Full-stack engineering
An AI-powered planning experience that turns preferences into practical menus, grocery lists, and nutrition guidance.
- Challenge
- Meal planning has a deceptively large input space. The experience had to capture real preferences without becoming a long form or producing generic, impractical output.
- Key decision
- Translate a small set of human-friendly choices into structured AI context, then return the plan, shopping needs, and nutrition guidance as one coherent workflow.
- Outcome
- A useful consumer experience that turns a vague intention—eat better this week—into a concrete plan someone can act on.
One flowPlan to grocery list
PersonalPreference-aware
UsefulActionable output
More systems
Additional impact.
Enterprise analytics
Dealer Portal
An AI-driven dealer workspace that makes complex financial and operational data clear, timely, and actionable.
ReactGraphQLData visualization
System snapshot EdTech and CRM
Salesforce Learning Platform
A custom learning platform connecting course delivery, student progress, and Salesforce-powered operations.
SalesforceLMSAutomation
System snapshot Marketing automation
AdTech Intelligence
A campaign intelligence platform connecting analytics, automation, and customer signals for better decisions.
Google AnalyticsAICloud
System snapshot Commerce infrastructure
ApparelMagic ERP
Enterprise workflows and integrations that help fashion businesses manage products, orders, and operations.
ERPAWSAPI integrations
System snapshot How I work
From first question to lasting system.
The value is not one framework or cloud. It is connecting product judgment, architecture, execution, and leadership into one continuous practice.
01 / Frame
Product strategy
Find the real constraint, define the useful outcome, and translate stakeholder needs into an executable product direction.
DiscoveryRequirementsProduct UXTechnical direction
02 / Design
System design
Modernize complex systems with clear boundaries, dependable data, and room to evolve.
ArchitectureGraphQLPostgresAPIsCloud migration
03 / Build
Engineering
Create maintainable enterprise and AI-assisted products across the stack with quality built into the workflow.
TypeScriptReactNext.jsNode.jsPythonPHP
04 / Ship
Delivery
Move deliberately from code to production through observable, repeatable delivery systems.
AWSGoogle CloudAzureDockerCI/CD
05 / Scale
Team leadership
Align teams, executives, and clients around the context, standards, and trust required to deliver well.
MentoringAgileSecurityScrum
Broad technology range. One accountable owner.
I can move from a product conversation to an architecture review to the implementation details without losing the thread.
Career journey
A career built in systems.
A career progressing from enterprise application foundations to architecture, product ownership, and hands-on engineering leadership.
June 2024 — Present
Senior Software Engineer / Team Lead
Agora Data, LLC
Leading AI-driven dashboard development with React, Next.js, and GraphQL while improving delivery systems and full-stack performance.
April 2023 — April 2024
Senior Full Stack Developer
WDG — The Web Development Group
Led large-scale PHP, JavaScript, and Python initiatives, including Salesforce-connected WordPress experiences and CI/CD delivery.
March 2021 — March 2023
Senior Software Engineer / Team Lead
Model B
Built marketing automation products integrating analytics, customer engagement platforms, AWS, and Google Cloud.
November 2018 — March 2021
Senior Software Engineer
ApparelMagic
Delivered business-critical integrations and guided Agile execution as a hands-on engineer and Scrum Master.
April 2010 — November 2018
Lead Applications Architect / Director of Technology
The John Maxwell Team
Architected platforms serving 20,000+ clients, connected marketing journeys to Salesforce, built a custom LMS, and led the move from physical servers to cloud infrastructure.
Earlier roles at Forte Interactive and Newsmax Media established the foundation: leading enterprise application development, creating reusable frameworks, and moving systems toward service-based architecture.
Education
B.S. in Computer Science
Florida Atlantic University · 1998–2002
Certification
Certified ScrumMaster
Scrum Alliance · Since 2018
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